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CommuteInfo Media Management

The Southwestern Pennsylvania Commission’s CommuteInfo Program is looking to hire a vendor to assist us with Media Management.

The goal of this project is to continue to increase the number of people choosing to share their rides to work or school in the Southwestern Pennsylvania region.  To do this CommuteInfo will hire a contractor to increase the program’s brand awareness and identity as the home for consolidated commuting options information by promoting CommuteInfo’s programs and services and driving people to www.CommuteInfo.org.

The advertising test done earlier in 2017 helped SPC define next steps and served as the catalyst for this procurement.  Based on the lessons learned during the test, CommuteInfo is utilizing this opportunity to seek a creative, forward-thinking and energetic contractor that possesses the resources and experience necessary to develop a social marketing and communications strategy that is unique, innovative and memorable. The result will have a lasting effect on commuter behavior in Southwestern Pennsylvania and will continue to distinguish the CommuteInfo Program as the home for consolidated commuting options information for commuters and employers.

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